Learning to Understand Users’ Problems through Empathy and Immersive Research

April 12, 2024

By Sophie Glancy, University of Arizona

A weekend filled with innovation, collaboration, and education only begins to describe the University of Arizona’s DCTC Ideathon immersion event. Over just two days, DCTC scholars were propelled by design thinking, “The Lean Launchpad” method, and multidisciplinary collaboration into creating successful and innovative solutions to real DoD problems. 

The event itself required thoughtful engagement and planning from DCTC students in collaboration with our program directors. It was student-led and student-executed. Our program director, Dr. Larry Head, presented a design thinking workshop that prompted us to follow a human-centered approach to problem-solving with an emphasis on empathy, creativity, and iterative prototyping to generate innovative solutions. Then we discussed how this approach relates to potential future careers in the DoD. When solving capability gaps, it is critical to understand every aspect of the problem before diving into the solutions and truly empathize, or deeply understand the end user’s needs, motivations, and behaviors through immersive research. 

Entrepreneur, innovator, and investor Derick Maggard kicked off Day 2 with a “Lean Launchpad” workshop where we learned about a method of managing and building a business by experimenting, testing, and iterating while developing products based on findings from your tests and feedback. This was my personal favorite part of the weekend. If I had to sum it up in one word, it would be “why.” The “why” is not only the value proposition of a business proposal, but the simple question “why” is the key to executing a root cause analysis.  

Similar to Dr. Head’s presentation, Mr. Maggard encouraged scholars to focus on understanding the problem before attacking the solution and shared this memorable quote from Albert Einstein: “If I had an hour to solve a problem, I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”  

Related Stories